leaders
Virtual opinionleader(Eisenstein 1994)
- Charismatic celebrities or politicians who influences people highly with little social contact.
Virtual opinionleaders in SNS
-Elite tweeters with many followers
-Use social network services for political participation
The Two Step Flow Theory
Opinionleaders “selectively” collect info
=> They tweet => The public picks up
Ⅰ. What is the KOICA?
KOICA: Korea international cooperative agency.
KOICA is governmental funded institute for ODA(official development assistance). The goals of KOICA are to support development of The Third World and promote international cooperation with them. KOICA undertakes various programs such as private - public cooperative business, emergency disaster relief in cooperative nation,
selling time was same as the time when the whole country fought with the foot-and-mouth disease.
But even if the association complained, Lotte Mart still continued the event. Finally, Lotte Mart sold prepared 250 Ton products after 4 days. And then when public's opposition grew, Lotte Mart quickly did the event bigger and longer to calm the popularity but the consumer's response was cold.
opinion
To Chinese leaders, Communism was the only idea that liberate Chinese people from Western and Japanese imperialism so they thought they could establish powerful China.
They were great nationalist and revolutionist. They wanted to make new China and new world history.
Of course, after Cold War, Communism were collapsed all around world.
But, their revolutionary idealism and belief a
* M1, M2, M3
통화의 기능 및 정책목표에 따라 규정되는 통화량 지표이다.
M1은 일반적으로 지불수단이 되는 현금통화 및 요구불예금만을 포함하는 협의의 통화지표이며, 여기에 저축성 예금환이 포함되어 광의의 총통화 M2를 구성한다. M1, M2가 화폐의 창출 기능을 갖는 통화금융기관 만의 금융자산만을
opinionleader)
다른 사람들의 태도나 행동을 의도한 방향으로 비공식적으로 이끌어 가는 능력을 가진 사람.
사회적 지위가 높고 전문 지식에 근거.
대외적인 커뮤니케이션 빈도가 높은 편.
매스미디어와 관련이 깊음.
등록금 문제
등록금 천 만원 시대.
대통령까지 나설 정도로 사회적으로
Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant publicopinion
She analyzed the meaning of publicopinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
우리는 이번 연구에서 최근 사회적 이슈로 등장하고 있는 파워블로거에 대해서 그들은 누구이며, 그들의 영향력은 어디서 비롯되는지에 대해서 조사하였다. 이들을 조사하면서 우리는 기존에 학자들에 의해 주장된 의견지도자의 특징에 주목하고 파워블로거를 의견지도자의 특성을 중심으로 연구하
된 홍보 마케팅 전략이 존재한다. 또한 제작비가 점점 높아지는 추세이기 때문에 영화 제작사 및 기획사들은 치밀하고 전략적이며 좀 더 새로운 홍보 마케팅 방법이 필요하게 되었다. 따라서 본론에서는 영화와 MPR(Marketing Public Relations)의 관계, 영화에 미치는 흥행 요인에 대해 자세히 설명해 보겠다.
* How did you get here today?
- Since I live far away from here, I had to use public transportation. I took the bus and the subway this morning and it took about 1hours.
- I usually take advantage of the public transportation to be on time. I find that even durig rush hour this is usually quite efficient because it helps me to avoid traffic congestion, which is typical in the city. To get here